Open up to new possibilities with iPhone Duo
Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.
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Bünyamin Aydın’s new collection, “From Earth to Sky,” soars with iPad Pro
Bünyamin Aydın brought together Turkish heritage, rock influences, and futurism for a landmark fashion show in Cappadocia shot on iPhone 18 Pro Max.
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Meet Apple HomeView, a new way to enjoy entertainment and manage the home
Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it.
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Apple unveils the new Apple TV 4K, supercharged by Siri AI
Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet.
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Apple announces the next generation of HomePod mini
Apple today announced HomePod mini 2, featuring Siri AI, gorgeous new colors, and enhanced audio experiences.
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Introducing Apple Home Collection, a new lineup of smart home accessories
Apple today announced Apple Home Collection, a new lineup of smart home accessories built in collaboration with LG Electronics and Schneider Electric.
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App Store Indie Games Week kicks off today
Today, Indie Games Week lights up the App Store with a celebration of the catalog of imaginative games made by independent teams with big dreams.
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Apple, The King’s Trust launch initiative to empower young creatives
Apple and The King’s Trust are building on their longstanding partnership by launching an immersive new education program to help young people move into the world of work.
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Final Cut Camera now supports variable aperture on iPhone 18 Pro
Final Cut Camera gets a major update with a new design, support for variable aperture on iPhone 18 Pro, and more pro options with iOS 27.
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New updates coming to Apple Creator Studio
Apple today introduced updates to Apple Creator Studio, its groundbreaking collection of creative and productivity apps.
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Apple releases new guide to help families build healthy digital habits
Today, in partnership with the American Academy of Pediatrics, Apple released a new guide to help families create healthy digital habits.
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The new Mac mini and Mac Studio are available today
Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.
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Apple opens Apple Music Hall, a state-of-the-art live music venue in London
Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.
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The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
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